Digital activation and social media rollout of the new Miss Dior campaign incorporating the #Diorlovechain initiative. After the Dior muses and friends, internet users are invited to answer the question "And you, what would you do for love?" and share their response with the hashtag #DIORLOVECHAIN. The ad on social media platforms includes a button linking directly to the dedicated e-commerce launch page.

art direction : Amélie Le Nozach & Anais Drth,
motion design : Robin Curien
coding : Joris Daniel & Maxime Lerouge

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