New Diesel perfume campaign Only The Brave. A massive & fully integrated launch (digital, tv, press & event) built on modern and connected heroes. Around the hashtag #BraveOfTomorrow the campaign reveals a free spirited vision of courage carrying the ideals of tomorrows society.
The british actor Alex Pettyfer comes with his crew built by influent leaders: Les Twins (dance), Jonas Blue (dj), Jason Paul and Bjorn De Klerk (parkour)
tvc directed by Colin Tiley
digital directed by Sacha Barbarin
art direction : David Miège
photos : Ismael Moumin & Paul Gruber
copy : Michèle Sammour