I SEE HUG EVERYWHERE
Blurring the lines between reality and AI-generated artistry, redefining love storytelling for Ferragamo. For this campaign, innovation isn’t just a tool—it’s a signature. Our full expertise in AI is brought to life through a masterful blend of human craftsmanship and AI’s power. 

photo & direction: Paul Gruber
art: Juliette André

BAG-3-PROPS-sRGB-4:5-300 DPI
BAG-4-CLOSE-UP-sRGB-4:5-300 DPI
BAG-4-PROPS-sRGB-4:5-300 DPI
cover5
BAG-2-PROPS-sRGB-4:5-300 DPI
BAG-4-WIDE-sRGB-4:5-300 DPI
BAG-3-CLOSE-UP-sRGB-4:5-300 DPI
BAG-3-PROPS-sRGB-4:5-300 DPI
BAG-2-WIDE-sRGB-4:5-300 DPI
BAG-1-CLOSE-UP-sRGB-4:5-300 DPI
BAG-2-CLOSE-UP-sRGB-4:5-300 DPI
pg-logo-small
linkedin small
Instagram small