360° campaign "Play with your appearences" to launch the new Armani connected watch. Shawn Mendes embodies the Emporio Armani values with his innovative style, making him the perfect Connected smartwatch ambassador.
Scope: Global concept, TV, Digital movies, Print campaign & PR photography
director: Alex Courtes
photography : Sabine Villiard
art direction : Stephane Revel
motion design : Robain Curien
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