CURIOUSLY DELICIOUS WRAPPING SERVICE
Reinventing the traditional Christmas campaign for the House of Ferragamo: a 360° campaign where the unexpected meets tradition, sprinkled with a generous dose of gourmandise.  

The starting point: the enchanting world of The Nutcracker. Bringing the iconic puppet to life and placing it at the helm of a wrapping service as unique as it is unexpected, somewhere between a cabinet of curiosities and a buffet overflowing with delectable treats.

photo & direction: Alice Rosati
model: Liza Kazarina
set design: Michela Croci
art: Juliette André