TAKEOVER, the first main chapter of Mazarine Creative Intelligence is blending art and technology in an immersive installation journey to rethink the brand experience at the Studio des Acacias. The interactive experience covers a wide range of state-of-th-art technologies such as the artificial intelligence based on Google Dialog Flow, Snapchat Target Tracking and more.

idea & concept: Paul Gruber
art & tech: Mazarine Creative Intelligence
production: David Letourneau
scenography: Matthieu De Pond



Profiling by an artificial intelligence

TALK is a conversational installation based on Google's Dialog flow platform and real-time visual rendering, which is a world premiere. 

Our goal is to present disruptive possibilities of the vocal interface and to innovate brand narratives.

I am convinced that voice user interface is tomorrow’s standard and we want to demonstrate that associated with visual contents, it allows to create multiple experiences to tell a brand in a personalized and interactive way.


Augmented painting

Dedicated to TAKEOVER, the renowned american new media artist Zach Lieberman created an exclusive version of his famous “weird type” app.

The augmented reality app is a is creative tool to interact visually in any space that allows you to paint colors, words and audio effects for social entertainment.


Moving to the rhythm
with an i dancer

A mobile augmented reality experience using snapchat’s latest feature “target tracking". you can transform a physical object into an animated one using the space through the lens of your mobile. The robot jumps out of its picture frame onto the ground and moves to the rhythm of the music.


Augmented selfie in a cinematographic space

An augmented reality experience based on lens studio and the very new fonction snap cam desktop of snapchat:
5 filters, specially developed for the take over event that links virtual with real world effects in a not seen before way that opens up new exciting possibilities for retail and event experiences.

linkedin small
Instagram small