The new perfume campaign DKNY Stories of Estee Lauder's feature brand DKNY. The camaign "NY MADE ME_" celebrates New York and the deep link of all New Yorkers with the city that never sleeps. #NYMADEME becomes the starting point of multiple stories revealing through a worldwide and ongoing 360 campaign. TV, print, digital films and a massive digital activation embodied by the carismatic and hype New Yorker Grace Hartzel accompanied by Gala Gonzalez, Justine Skye, Courtney Trop and Margaret Zhang.
tvc directed by Steven Brahms
digital movie by Luca Repola
art direction : Yuki Kani
photos : Luca Repola & Paul Gruber