FERRAGAMO CRUSH BAG

Ferragamo unveils the Soft bag, a contemporary reimagination of an archival icon. Short films and a photographic series compose a visual choreography between body and object. In the mini-films, a feminine silhouette evokes the bag’s organic folds, moving with grace, rhythm, and magnetism. Each gesture reflects the supple motion of leather, blurring the lines between muse and material. The Soft Bag lives, breathes, unfolds.

photo: Mattia Parodi
direction: Paul Gruber
model: Liza Kazarina
set design: Michela Croci
art with Juliette André