To celebrate the 100th anniversary of the iconic N°5, CHANEL and Mazarine have co-realized a one-of-a-kind digital experience called CHANEL FACTORY 5. A digitally focused campaign featuring a digital experience at its heart as well as a social activation which was entirely created and modelized in CGI.

The website is based on WebGL technology (innovative real time 3D) and allows the visitor to take control of the camera to discover and shop the 17 limited edition products, either via the 5 factory zones, or via the product pages. All the products can be discovered in augmented reality.

That project won in december 2021 the most prestigious luxury prize in France, the Grand Prix Stratégies du Luxe. 

idea & concept:
Chanel with Mazarine Creative Intelligence