A Mediterranean dreamscape with a contemporary point of view, presenting the new Ferragamo Spring Summer 2017 advertising campaign. Directed by Stephen Kidd and starring models Lily Aldridge, Andrés Velencoso and McKenna Hellam, the vibrant portfolio along with director Stephen Kidd’s sweeping short film was shot on location in Taormina, Sicily. And it is in this spectacular resort town perched on the Mediterranean where a series of vignettes unfold.
Scope: Concept, Digital movie, Print campaign & Digital assets
photographer: Peter Lindbergh
director: Stephen Kidd
art direction: Nicolas Ballu and Simon Rivero
editorial photos: Paul Gruber
Third part of the saga Tribute to the splendor of life a communications platform depicts the timeless lifestyle of Italian beauty, evoking the luxurious Italian lifestyle and culture. Initiated by its main concept we created a huge series of contents starting from our hero advertising contents, several series of visuals and mini videos for social media and drone shots over the amazing valley of Taormina.