Unveiling an uplifting new chapter in the luxury Italian House’s visual communications with Lo Splendore Della Vita [The Splendor of Life], a campaign concept inspired by founder Salvatore Ferragamo’s lifelong belief that “there is no limit to beauty or the pursuit of perfection.” Shot by acclaimed photographer Craig McDean, starring Jon Kortajarena, Maartje Verhoef, Jing Wen, Julia Van-Os. Director Theo Stanley brings the concept and collection to life in an accompanying digital film.
Scope: Concept, Digital movie, Print campaign & Digital assets
photographer: Craig McDean
director: Theo Stanley
art direction: Lucy Brette and Simon Rivero
editorial photos: Paul Gruber
A selection of editorial photos shot by me
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